Fragrance West: named Steve E. Raphel president. By joining Fragrance West, Raphel will add nearly 35 years of experience and expertise to a relatively new, but rapidly growing and uniquely positioned company. A fifth-generation perfumer, Raphel has been instrumental in establishing companies into recognized and well-respected industry leaders. Before joining Fragrance West, Raphel served as president at both Belmay and Manheimer Fragrances. He also held creative perfumery and executive manageme...